Black Friday
A set of Black Friday email templates for different kinds of business: an online store, a clothing brand, a beauty label and a subscription service. Open any of them in the editor, swap products, prices and colours for your own — no code involved.
Templates in this collection: 4
Black Friday Email for a Beauty Brand: Dark first screen with gold accents, three products with prices, and a reminder about expiration dates.
Black Friday email for online store: dark first screen, three products with old prices, and exact promotion end date. No fake timers.
Black Friday Letter for Clothing Store: Strict Monochrome, Three Items at Old Prices, and Honest Size Warning.
Black Friday email for subscription service: dark first screen, honest calculation of annual plan benefits, and cancellation terms.
Why these emails matter
During Black Friday week a subscriber gets several times more email than usual. What wins is not the loudest discount but the clearest first screen: what is on sale, by how much, and until when. That is why every template here puts the discount and the deadline above the fold instead of hiding them in the footer.
How to choose a template
Start from what you sell. A wide catalogue suits the online store template with its product grid and struck-through prices. A single expensive product suits the subscription template, where the saving is worked out in money. For clothing pick the monochrome version — it does not compete with your photography. For cosmetics, the dark layout with a gold accent.
Tips
- Give an exact end date rather than a countdown. Timers often fail to render in email; a date always shows.
- Put the old price next to the new one. A percentage without the original figure convinces nobody.
- Warn about delivery times up front: order volume spikes these days, and silence about delays drives support tickets.
- Keep returns and exchanges available during the sale, and say so in the email — it removes the main objection.
- Test the email in dark mode. A dark Black Friday design behaves differently there than a light one.
Frequently asked questions
Are these templates free to use?
Yes. Open any template in the editor, replace the copy and images with your own, then export the HTML or send it through your own email service provider.
Will the emails render correctly in Outlook?
Yes. The markup is table-based, with no flexbox or absolute positioning, and background images are duplicated in VML — the techniques desktop Outlook actually needs.
How do I apply my brand colours?
Upload a brand book in the Brand books section and colours, fonts and corner radii apply to every block automatically. You can also set any colour by hand in the right-hand panel.
When should a Black Friday email go out?
The usual pattern is three sends: an announcement a week ahead, the launch on the day itself, and a reminder a few hours before the sale closes. These templates work for all three — only the headline and the deadline change.