Fitness & sport
Six email templates for gyms, studios and sports clubs: a membership promo, a welcome email before the first session, a monthly schedule digest, an abandoned purchase reminder, a message for people who stopped coming, and a class booking confirmation. Open any of them in the editor and change prices, schedules and colours for your own.
Templates in this collection: 6
Abandoned Cart Email: Your selected subscription, price held until the end of the month, and a money-back guarantee within the first two weeks.
Monthly Club Digest: What's Changed in the Schedule, Two Short Articles, and a Selection of Classes with Available Spots.
Fitness Club Promo: Three membership options with prices, what's included in each, and the option to freeze. No promises of quick results.
A gentle reminder for those who stopped coming: no guilt, just an offer to start anew and a reminder of your remaining membership.
Service email about booking: class, time, trainer, and what to bring. Plus cancellation policy without penalty.
Club Welcome Email: What to Bring to Your First Class, How the Introductory Session Works, and Why You Shouldn't Start with Records.
Why these emails matter
A club's real problem is retention, not acquisition. Memberships are bought in January and abandoned by March, and the person will not unsubscribe — they will simply stop opening. Tone matters more than design here: an email that scolds someone for missing sessions finishes off whatever motivation is left, while one that honestly says «start with once a week» gets people back through the door.
How to choose a template
Selling memberships? The promo template shows three options with prices and leans on the freeze option rather than promising results. Just signed someone up? The welcome email covers the first visit: what to bring, how the intro session works, and why not to start with records. Running a regular newsletter? The schedule digest. Three templates cover the lifecycle: abandoned purchase, win-back after a pause, and booking confirmation.
Tips
- Do not promise results in numbers and deadlines. «Ten kilos in a month» is both a legal risk and a credibility loss with anyone who has tried before.
- Put the freeze terms in the body copy. It is the main objection to an annual membership and it almost always hides in the contract's small print.
- Strip every reproach from the win-back email. «We miss you» and «you have not been in a while» backfire: the person already feels guilty.
- Offer one session, not a three-month programme. The threshold for coming back must be as low as possible.
- Avoid photographs of strain and grimacing effort. They repel exactly the audience you are trying to bring back.
Frequently asked questions
Are these templates free to use?
Yes. Open any template in the editor, replace the copy and images, then export the HTML or send it through your own provider.
Will the emails render correctly in Outlook?
Yes. The markup is table-based, with no flexbox or absolute positioning, and background images are duplicated in VML.
Do these work for a small studio rather than a chain?
Yes. The membership grid becomes a class format grid and everything else works unchanged. A small studio needs the booking confirmation more than a chain does.
How often should a club email its members?
The schedule once a month, service emails as they happen. Promotions no more than monthly, or the club starts reading as a shop running permanent sales.