179 free HTML email templates

Pick a template, sign up and adapt the email to your brand book

Suitable for welcome, promo, transactional and triggered emails — brand book adaptation in a couple of minutes

Every template is ready to edit and export. No signing up for someone else's sending platform: build the email, apply your brand style and download the HTML or a ZIP to use wherever you already work.

What each template includes

Every template is built from blocks: header, hero banner, products, buttons, footer. Any of them can be changed, reordered or removed. The structure holds up across every email client, classic Outlook included, because the compiler produces tables, inline styles and separate VML code for buttons.

Buen Fin: Product Grid (Online Store)

Promo for November Sale: The email starts directly with the product grid, no introductory banner. Six items with old and new prices.

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Buen Fin: dark email (fashion)

Promo for the November sale on a dark background: one large photo, minimal text, focus on discount number. For the premium segment.

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Buen Fin: timer on the first screen (retail)

Promo for the November sale: live countdown right under the header, before all other content. Real end date.

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Buen Fin: text over background (universal)

Promo for November sale: headline and discount over background photo, no separate banner. Suitable for any industry.

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Black Friday: asymmetry (food and delivery)

Promo email for a restaurant or delivery service: large photo takes up two-thirds of the width, text next to it in a narrow column. Composition without usual symmetry.

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Black Friday: dark email (retail)

Retail promo: email entirely on black background, discount in large numbers, three products in dark cards.

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Black Friday: list without images (education)

Online school promo: email without any images. Only typography, dividers, and prices. Loads quickly, not blocked by mail.

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Black Friday: text over background (tourism)

Promo for travel service: headline and discount over a coastal frame, no separate banner. Travel dates are flexible.

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Black Friday: timer (gifts and flowers)

Gift shop promo: live countdown right under the header, focus on buying holiday gifts in advance.

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The holidays: delivery deadlines (online store)

Promo email for December: product grid and order deadlines to ensure gifts arrive before the holidays.

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The holidays: asymmetry (gifts)

Gift shop promo: large photo two-thirds width, text next to it in a narrow column. Focus on gift selection, not discount.

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The holidays: delivery deadline timer (children's products)

Children's store promo: live countdown to the last order day with guaranteed holiday delivery.

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The holidays: dark email (fashion)

Clothing store promo for December on a dark background: focus on gift certificates and post-holiday exchanges.

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The holidays: list without images (events)

Promo for venue or organizer: minimalist email with dates, capacity, and prices. One photo at the top, then text only.

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The holidays: text over background (universal)

December promo for any industry: headline over background photo, key dates listed, no product grid.

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Welcome: Gift for New Subscriber (Fashion)

Welcome email with a gift for new subscribers: large image on the first screen, discount on the first order, three reasons to stay, and a reminder at the end. The subscriber immediately understands what they received and what to do next.

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Black Friday: Sale (Online Store)

Black Friday email for online store: dark first screen, three products with old prices, and exact promotion end date. No fake timers.

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Black Friday: Discounted Collection (Fashion)

Black Friday Letter for Clothing Store: Strict Monochrome, Three Items at Old Prices, and Honest Size Warning.

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Black Friday: Discounted Skincare (Beauty)

Black Friday Email for a Beauty Brand: Dark first screen with gold accents, three products with prices, and a reminder about expiration dates.

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Black Friday: Annual Subscription (SaaS)

Black Friday email for subscription service: dark first screen, honest calculation of annual plan benefits, and cancellation terms.

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Promo: New Collection Drop (Fashion, Youth)

Promo email for the new collection drop: full-frame image on the first screen, three products with old prices, and one call to action. The subscriber sees what's new, how much it costs, and until when it's worth hurrying.

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New Year: Festive Menu (Food Delivery)

New Year Letter for Food Delivery and Restaurant: warm shot of a set table, three festive menu items, and the deadline for pre-orders.

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New Year: Holiday Gifts (Retail)

New Year Letter for Retail Network: Gift Wrapping Frame, Three Ready-Made Sets with Prices, and Last Day for Holiday Delivery.

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New Year: Gift Sets (Beauty)

New Year Letter for a Beauty Brand: Cozy Evening Shot, Three Gift Sets, and a Reminder about Packaging and Delivery Times.

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New Year: Client Greetings (Real Estate)

New Year's Letter for Real Estate Agency: Calm Greetings without Sales, Year-End Summary, and Holiday Work Reminder.

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Birthday: Gift for the Customer (Online Store)

Birthday Email for Online Store Customers: Warm image, clear expiration promo code, and three products to choose from. Personal tone instead of promotional.

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Promo: New Collection (Fashion, Adult Audience)

Promo for the new collection for an adult audience: large shot, three items with prices, one call to action. Calm presentation without loud discounts.

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Birthday: Dessert on Us (Food Delivery)

Birthday Email for Food Delivery: Warm Image, Dessert with Any Order, and Clear Expiry Date.

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Birthday: Free Month of Pro (SaaS)

Birthday email for service user: one month of paid plan for free, no card required, no auto-renewal.

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Birthday: Discounted Course (Courses)

Birthday Letter for Student: Discount on Any Course with Clear Terms and Reminder of Lifetime Access.

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Back to School: Getting Ready for the School Year (Retail)

Back-to-School Letter for Retail Network: Class-Specific Lists, Three Items with Prices, and Same-Day Pickup Reminder.

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Back to School: Stationery Sale (Online Store)

Back-to-School Email for Online Store: Dark Header, Three Products with Old Prices, and Delivery Before School Starts.

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Back to School: New Course Batch Starting

Back-to-School Email for Online School: Returning to Studies After Summer, Module-Based Program, and Course Start.

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Back to School: Uniforms and Shoes (Fashion)

Back-to-School Letter for Clothing Store: Monochrome Presentation, Uniforms and Shoes with Size Chart and No-Questions-Asked Exchange.

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Abandoned Cart: Your Look Awaits (Fashion)

Abandoned Cart Email: Instantly see what's left, how much it costs, and that sizes aren't reserved forever. One call to return to checkout.

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Halloween: Party and Seasonal Menu (Bars and Delivery)

Halloween Letter for Bar or Food Delivery: Dark Bar Counter, Seasonal Menu Items, and Table Reservation with Time Indication.

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Halloween: Evening Look (Beauty)

Halloween Letter for a Beauty Brand: Dark Frame with Candles, Bold Makeup Products, and a Reminder to Remove Makeup.

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Halloween: Dark Wardrobe (Fashion)

Halloween Letter for Clothing Store: Night Street Scene, Black Items from the Main Collection, and the Idea that the Costume Can Be Worn After the Holiday.

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Halloween: Decor and Treats (Retail)

Halloween Letter for Retail Chain: Home Decor, Treats for Guests, and Last Day Pickup Reminder.

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Thanksgiving: Thank You and Early Access (Retail)

Thanksgiving Letter for Retail Chain: Thanking Customers, Early Access to Sale One Day Before General Start, and a Gentle Approach Without Pressure.

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Reactivation: Long time no see (fashion, youth)

Reactivation for the youth audience: first screen shot, honest pause acknowledgment, three brand changes, and a reason to return with a discount.

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Thanksgiving: Festive Table (Food Delivery)

Thanksgiving Email for Food Delivery: Ready-Made Festive Table with Pre-Order, Three Menu Items, and Order Deadline.

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Thanksgiving: Year-End Summary for User (SaaS)

Thanksgiving Email for the Service: Personal Year-End Summary, Gratitude, and Support Schedule During Holidays. No Sales.

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Thanksgiving: Thank You Letter (Universal)

Universal Thanksgiving Letter: Thanking Customers Without Sales and Discounts, Year in Review, and Business Hours. Suitable for Any Industry.

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Cyber Monday: Discounted Electronics (Online Store)

Cyber Monday Email for Online Store: Cool dark first screen, three tech items with old prices, and an honest end date.

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Order Confirmation (Fashion)

Order confirmation: number, contents, delivery times, and tracking button. Simple layout without ads — an email worth saving.

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Cyber Monday: Annual Plan (SaaS)

Cyber Monday email for subscription service: calculate the savings of the annual plan in money, cancellation terms, and one day to decide.

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Cyber Monday: Access to Courses

Cyber Monday Email for Online School: Discount on Any Course for One Day, Lifetime Access, and the Option to Start Later.

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Cyber Monday: Last Day (Universal)

Universal Cyber Monday Email: Last day sale reminder for those who procrastinated. Suitable for any industry.

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Valentine's Day: A Gift for Two (Fashion)

Letter for February 14th for a Clothing Store: Calm Tone Without Hearts, Three Items with Prices and Gift Wrapping with a Card.

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Valentine's Day: Dinner for Two (Food Delivery)

Valentine's Day Email for Restaurant or Delivery: Set for Two, Table Reservation, and Clear Delivery Time on the Busiest Night of the Year.

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Valentine's Day: A Gift for Yourself (Beauty)

Letter for February 14th for a beauty brand: a gift for yourself instead of romance, three products and the idea that the holiday works for a single person too.

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Valentine's Day: First Home Together (Real Estate)

Letter for February 14th for a real estate agency: not about romance, but about the first joint purchase — what to discuss before the deal and how to register for both.

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Promo: mortgage rate (finance)

Bank promo email: mortgage rate, three programs with terms and payment calculation. Subtle presentation with mandatory disclaimers.

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Welcome: Account Opened (Finance)

Bank Welcome Letter: What to Do in the First Days, Three Setup Steps, and a Promise Not to Overwhelm with Emails.

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Digest: Market and Rates Overview (Finance)

Monthly Bank Digest: What Happened with Rates, Two Brief Analyses, and a Selection of Products with Current Conditions.

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Incomplete Credit Application (Finance)

Abandoned Application Email: what's already filled out, how much is left, and that the preliminary decision does not affect your credit history.

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Reactivation: inactive account (finance)

Dark letter about inactive account: what will happen to the funds, timelines, and what needs to be done to keep everything as is.

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Transaction Confirmation (Finance)

Official account transaction letter: amount, recipient, balance, and what to do if the payment is not yours. Plain layout without ads.

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Promo: Early Booking (Tourism)

Hotel or Tour Operator Promo: Coastal shot, three destinations with prices and a straightforward explanation of why booking early is cheaper.

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Welcome: Subscription to Collections (Tourism)

Welcome email from the travel service: what will be in the newsletter, how often, and three ways to save on your trip.

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Digest: Where to Travel This Season (Tourism)

Seasonal Digest from the Travel Service: Main Destination Breakdown, Two Short Articles, and a Selection of Hotels with Prices.

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Incomplete Booking (Tourism)

Abandoned Booking Email: selected hotel, dates, note that the price is not fixed, and free cancellation terms.

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Reactivation: Haven't Traveled in a While (Tourism)

A Special Email for Those Who Haven't Booked in a While: What's New in Our Service and Destination Picks Based on Your Past Interests.

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Booking Confirmation (Tourism)

Service letter about booking: hotel, dates, what to bring, and cancellation policy. A letter to be opened at the front desk.

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Promo: Club Membership (Fitness)

Fitness Club Promo: Three membership options with prices, what's included in each, and the option to freeze. No promises of quick results.

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Welcome: First Class (Fitness)

Club Welcome Email: What to Bring to Your First Class, How the Introductory Session Works, and Why You Shouldn't Start with Records.

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Digest: Schedule and New Classes (Fitness)

Monthly Club Digest: What's Changed in the Schedule, Two Short Articles, and a Selection of Classes with Available Spots.

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Unfinished Subscription Purchase (Fitness)

Abandoned Cart Email: Your selected subscription, price held until the end of the month, and a money-back guarantee within the first two weeks.

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Reactivation: It's been a while since you visited the gym (fitness)

A gentle reminder for those who stopped coming: no guilt, just an offer to start anew and a reminder of your remaining membership.

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Class Booking Confirmation (Fitness)

Service email about booking: class, time, trainer, and what to bring. Plus cancellation policy without penalty.

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Promo: Sale (Online Store)

Sale Promo: Large image on the first screen, three products with old prices, and one call to action. See exactly what's in the selection and how much it costs now.

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Promo: Check-up and Diagnostics (Clinics)

Medical Center Promo: Examination Programs with Prices and Details, No Promised Results, and Mandatory Disclaimer on Contraindications.

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Welcome: first visit to the clinic (clinics)

Clinic welcome letter: what to bring to the appointment, how to prepare, and how scheduling works. Calm tone without selling services.

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Digest: Health and Prevention (Clinics)

Monthly Clinic Digest: Doctor's Analysis, Two Short Articles, and Age-Based Checkup Reminders.

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Incomplete Doctor Appointment (Clinics)

Abandoned Appointment Email: selected doctor and time, no prepayment required, and can be rescheduled anytime.

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Reactivation: A Year Without Check-Ups (Clinics)

A Subtle Reminder for Patients Absent for a Year: No Scare Tactics, Just a Reminder About Routine Check-Ups and Past Visit Results.

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Clinic Appointment Confirmation

Service email about appointment: doctor, time, address, and preparation. Plus rescheduling terms.

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Promo: Seasonal Maintenance (Car)

Auto Service Promo: Three Service Packages with Prices and Work Details, Estimate Before Start and Fixed Cost.

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Welcome: new customer discount (online store)

Welcome email with a discount for new customers: unboxing frame, gift size, three reasons to stay, and a reminder about the promo code at the end.

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Welcome: new service client (auto)

Welcome email from the auto service: how we operate, what's included in the free diagnostics, and how to read the work order.

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Digest: Seasonal Preparation (Auto)

Auto Service Seasonal Digest: What to Check Before the Season Change, Two Short Articles, and Services with Prices.

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Unfinished Service Appointment (Auto)

Abandoned Appointment Email: Selected Services, Time, and Reminder that the Estimate is Agreed Before Starting, No Prepayment Required.

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Reactivation: A Year Without Service (Auto)

Dark Letter for Clients Who Haven't Visited in a Year: What Changed Last Time, What Was Due by Mileage, and a Free Inspection.

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The car is ready for pickup (auto)

Official readiness letter: completed work, total amount, storage period, and warranty. The letter shown at pickup.

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Abandoned Cart: Your Item is Waiting (Online Store)

Abandoned Cart Email: Cart Contents with Prices, Honest Answer to the Buyer's Main Concern, and a Call to Return to Checkout.

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Promo: bouquets and gifts (gifts and flowers)

Flower shop promo: three arrangements with prices, delivery on time, and a handwritten card. No imposed dates.

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Welcome: subscription for reminders (gifts and flowers)

Welcome email for flower service: reminders of important dates, three quality promises, and the option to enter dates of loved ones in advance.

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Digest: Seasonal Arrangements (Gifts and Flowers)

Seasonal Flower Digest: What's in Season Now, Two Short Care Articles, and a Selection of Arrangements.

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Incomplete bouquet order (gifts and flowers)

Abandoned order email: selected arrangement, available delivery slots, and a reminder that flowers are arranged before dispatch.

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Reactivation: Upcoming Date (Gifts and Flowers)

Dark Reminder Email: An upcoming date that the customer marked last year and what was ordered then.

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Bouquet Delivered (Gifts and Flowers)

Service Email About Delivery: Bouquet Photo, Delivery Time, Card Text, and What to Do If the Recipient Was Not Found.

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Digest: Weekly Selection (Online Store)

Weekly Store Digest: One Main Topic with a Large Image, Two Short Articles in Two Columns, and a Selection of Products Flying Off the Shelves Right Now.

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Promo: New Collection (Kids' Products)

Kids' Store Promo: Three products with prices, fabric composition, and size exchange. Calm presentation without sentimentality.

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Welcome: subscription with child's age (children's products)

Welcome email from the children's store: age-based selections, three promises, and a request to specify the age to avoid unnecessary emails.

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Digest: Age-Based Selection (Children's Products)

Children's Store Digest: What You Need at This Age, Two Short Articles, and a Selection of Products with Prices.

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Incomplete Order (Children's Products)

Abandoned Cart Email: What's Left, Size Exchange, and Reminder that Popular Sizes Sell Out First.

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Reactivation: Your child has grown (children's products)

Dark reminder email: It's been a year since your last order, the size has likely changed. A selection one size up.

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Order Assembled (Children's Products)

Service Letter About Your Order: Composition, Delivery, Exchange Conditions, and Reminder About Compliance Certificates.

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Promo: Pet Food and Subscription (Pet Products)

Pet Store Promo: Three Items with Prices, Subscription for Regular Delivery, and Reminder for Gradual Transition to New Food.

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Reactivation: Come back with a bonus (online store)

Reactivation with a bonus: first screen shot, earned points with clear expiration, three service changes, and a selection of products to spend points on.

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Welcome: Pet Profile (Pet Products)

Welcome Email from Pet Store: Why Fill Out Your Pet's Profile, Three Promises, and Vaccination Reminders.

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Digest: Pet Care and Health (Pet Products)

Monthly Pet Store Digest: Seasonal Breakdown, Two Short Articles, and Product Selection.

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Unfinished pet food order (pet supplies)

Abandoned cart email: what's left, replacement of opened package, and offer to subscribe instead of a one-time purchase.

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Reactivation: Pet food should be running out (pet products)

Dark email with remaining calculation: when the pack was purchased, how long it lasts, and that it's time to order.

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Order Shipped (Pet Products)

Service Email About Your Order: Contents, Delivery, Food Replacement, and Reminder for Gradual Transition for Your Pet.

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Promo: Business Services (B2B)

Agency or Contractor Promo: Three Work Formats with Pricing, What's Included in Each, and How the First Meeting Goes. No Discounts or Urgency.

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Order Confirmation (Online Store)

Order confirmation: number, contents, delivery time, and tracking button. Minimalist design without ads — an email to keep until the package arrives.

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Welcome: new contact (B2B)

Welcome email after application: what's next, three materials to explore, and a promise not to call without notice.

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Digest: Industry Analysis (B2B)

Monthly Agency Digest: Analysis with Numbers, Two Short Articles, and Work Formats. Expertise Instead of Selling.

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Pending Agreement (B2B)

Email about a stalled commercial proposal: what was offered, until what date the price holds, and an offer to discuss without obligations.

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Reactivation: Contact Has Gone Cold (B2B)

A dark email for a contact we haven't spoken to in six months: what's changed with us, without reminders of the old offer.

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Contract Documents (B2B)

Official letter with closing documents: act, invoice, signing deadlines, and what to do in case of discrepancies.

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Promo: Fundraising for the Program (Non-Profit)

Fundraising Letter for the Foundation: Specific Program, Three Amounts with Breakdown, Where the Money Goes. No Guilt-Pressuring.

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Welcome: new donor (nonprofit)

Foundation welcome letter: thank you without the fuss, where the first donation went, three promises on reporting.

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Digest: Quarterly Report (Non-Profit)

Quarterly Fund Report: Period Figures, Two Program Work Articles, and Ways to Help. Transparency Over Emotions.

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Incomplete Donation (Non-Profit)

Email about Interrupted Payment: No Blame or Persuasion, Explaining that the Contribution Can Be Reduced or Canceled Anytime.

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Reactivation: a year without participation (non-profit)

A heartfelt letter for those who helped a year ago: a report on what was achieved during this time, without asking to return.

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Donation Confirmation (Non-Profit)

Service letter about contribution: amount, program, tax deduction document, and how to cancel a recurring payment.

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Welcome: Free Lesson (Courses and Info Products)

Welcome email with a free lesson: what's inside the lesson, how long it lasts, and what to do next. No obligations and no request to pay right now.

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Promo: Course Launch, Large Banner (Courses)

Course Launch Promo: Snapshot of the Learning Process, Module Program with Duration and Set Price. See What You'll Learn and How Long It Will Take.

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Digest: Weekly Highlights (Courses and Content)

Weekly Course Digest: Main Feature with Large Image, Two Short Analyses in Two Columns, and Weekly Material Collection.

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Reactivation: Return to Learning (Courses)

Reactivation for Courses: A Dark Email Highlighting Where You Left Off, Three Program Changes, and a Clear Step to Continue.

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Incomplete Registration: Your Spot in the Course Awaits (Courses)

Reminder of Incomplete Course Registration: Selected Session, What's Included, and Remaining Spots. One Step to Confirmation.

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Course access granted (courses and info products)

Course Access Opening: What's Available, Start Date, Where to Find Materials, and How to Begin on Day One. A service email to keep.

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Welcome: bonus for your first visit (beauty and services)

Welcome email with a bonus for your first visit: salon interior, gift size, three salon promises, and a reminder to book at the end.

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Promo: seasonal offer, large banner (beauty)

Seasonal offer promo: calm shot on the first screen, three products with prices and one call to action. No loud discounts — focus on care, not on sale.

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Reactivation: We Missed You (Beauty and Services)

Reactivation for the Salon: A Calm Scene, Reasons to Return, Three Service Changes, and a Selection of Home Care Products.

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Appointment Confirmation (Beauty and Services)

Appointment confirmation: service, specialist, date and address, reschedule button, and visit reminder. A service email to keep until your appointment.

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Digest: Beauty Tips and New Arrivals (Beauty)

Beauty Tips Digest: Main Feature with a Large Image, Two Short Articles in Two Columns, and a Selection of Products from the Article.

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Unfinished booking: slot still available (beauty)

Reminder of unfinished booking: selected service, time still available, and one step to confirmation. No pressure — just removing the last obstacle.

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Welcome: First Steps in the Product (SaaS)

Welcome email for a new user: three initial steps in the product, link to documentation, and a promise not to overwhelm with emails.

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Promo: Upgrade to Pro, large banner (SaaS)

Upgrade to a paid plan: discover what's unlocked with Pro, how it differs from your current plan, and the cost. No time pressure.

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Digest: Product Updates (SaaS)

Product Update Digest: Key Change of the Month with Analysis, Two Short Articles, and a List of Minor Improvements.

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Reactivation: Return to the product (SaaS)

User Reactivation: A subtle reminder that your account and data are intact, with three product updates and one step to return.

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Payment Successful: Subscription Active (SaaS)

Subscription Payment Confirmation: amount, period, next billing date, and document link. Service letter for accounting.

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Trial Period Ending (SaaS)

End of Trial Email: How much time is left, what happens next, and what will happen to your data. Honestly, what you lose on the free plan.

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Welcome: Loyalty Card (Retail)

Welcome email with loyalty card: how points are earned and spent, three rules of the program, and your first points are already in your account.

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Promo: in-store sale, large banner (retail)

In-store sale promo: shot of the sales floor, three products with old prices, and clear promotion dates. See exactly what's discounted and until when.

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Reactivation: bonuses are expiring (retail)

Reactivation with expiring bonuses: a dark email with the exact expiration date of points, three network changes, and a selection of what to spend them on.

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Digest: New Arrivals and Events (Retail)

Seasonal Network Digest: Main Topic with Large Image, Two Short Articles in Two Columns, and a Selection of New Arrivals in Stores.

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Abandoned Cart: Pick up online or in-store (retail)

Abandoned Cart Reminder: Order summary, choose between delivery and pickup in two hours, and one step to checkout.

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Order Ready for Pickup (Retail, Self-Pickup)

Order Pickup Notification: number, store address, storage period, and contents. Service email to show at the checkout.

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Welcome: discount on your first order (food delivery)

Welcome email with a discount on your first order: unboxing frame, gift size, three service promises, and a reminder about the promo code at the end.

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Promo: new menu, large banner (HoReCa)

Promo of the new menu: a large shot of the table on the first screen, three dishes with prices, and one call to order. The subscriber sees what's new and how much it costs.

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Abandoned Cart: Your Order is Waiting (Food Delivery)

Abandoned Order Email: Cart contents with prices, delivery time, and a single call to action to complete. No pressure with a timer—just what the person already chose.

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Order Accepted: Preparing and Delivering (Food Delivery)

Order Confirmation: Number, Details, Delivery Time, and Courier Tracking Button. Minimalist Design Without Ads.

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Reactivation: haven't ordered in a while (food delivery)

Food delivery reactivation: first screen shot, reason to return, three kitchen changes, and a selection of new menu items.

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Digest: New Menu Items and Delicious Reads (HoReCa)

Digest for HoReCa: Main Feature with a Large Image, Two Short Articles in Two Columns, and a Selection of Dishes Ordered Most Often.

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Welcome: Introduction to the Agency (Real Estate)

Introduction to the Agency: How We Work, What We Charge for, and What Happens at the First Meeting. No Promises and No Pressure.

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Promo: new listings, large banner (real estate)

Promo of new listings: large interior shot, three offers with prices and area, schedule a viewing. See what's new this week and how much it costs.

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Digest: Market and Tips (Real Estate)

Real Estate Market Digest: Main Analysis of the Month, Two Short Articles, and a Collection of Properties with Price Changes.

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Unfinished request: property awaits viewing (real estate)

Unfinished viewing request: property you viewed, available slots, and one step to booking. No pressure with deadlines.

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Reactivation: Let's continue your home search (real estate)

Home search reactivation: a subtle reminder about your saved criteria, market changes, and a selection of new listings.

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Showing confirmed: meeting details (real estate)

Showing confirmation: address, time, who will meet you, and what to bring. A service email to open on your way to the meeting.

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Promo: event announcement, large banner (events)

Event announcement: hall shot, date and format on the first screen, three speakers and registration for participation. See what will happen, when, and who will speak.

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Registration Confirmed: What's Next (Events)

Registration confirmation with instructions: what to bring, when to arrive, and how to join online. Everything you need to know before the event day.

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Your event ticket
Your event ticketTransactional

Event ticket: participant name, ticket type, date, and address. Service letter to show at the entrance.

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Registration not completed: spot still available (events)

Incomplete registration: selected ticket, remaining spots, and one step to confirmation. No artificial timers.

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Starting soon: event reminder

Day-before event reminder: a dark-themed email with time, address, and day's agenda. Everything you need to open in the morning before heading out.

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Thank you for joining us: event highlights and resources

Event recap: gratitude to participants, links to recordings and resources, top-rated performances.

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Subscription Confirmation (double opt-in)

Double opt-in subscription: what we'll send, how often, and how to unsubscribe.

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Password Reset (Security)

Password Reset: link to change, its expiration, and what happens to the old password.

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Referral Program: Bring a Friend (Universal)

Referral Program: How much your friend gets, how much you get, and when the bonus is credited. No fine print.

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Request for Feedback (Universal)

Request for Feedback: What to Rate, How Long It Takes, and What Happens with Your Rating. No Bonus Incentives.

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Payment received: check (universal)

Payment receipt: payer, amount, date, and link to closing documents.

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You were browsing: come back (universal)

Reminder of the viewed item: what you looked at, is it in stock, and one way to return. Gentle tone without pressure.

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Team Invitation (SaaS, Universal)

Team Invitation: who invited you, what role, and how long the link is valid.

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Email Change Confirmation (Security)

Email Address Change Confirmation: which address is changing, and until when the link is valid.

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Subscription Ending Soon (Renewal)

Subscription Renewal Reminder: Plan, Charge Date, Amount, and How to Cancel.

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Payment card expiring soon (billing)

Card expiration warning: which card, when is the next charge, and what happens if you don't update.

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Your account is inactive (universal)

Inactive account notification: what happens to your data, how much time you have to act, and how to save everything with one step.

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Request accepted for processing (support/requests)

Confirmation of request receipt: number, response time, and what to do if it's urgent.

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Login from a new device (security)

Notification of login from a new device: what device, from where, and what to do if the login is unauthorized.

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Confirmation Code (Universal)

One-time login code: the code itself, its validity period, and what to do if the request wasn't yours.

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Thank you for your purchase: what's next (universal)

Post-purchase email: what happens next, how to use the product, and where to write if something goes wrong. No attempt to sell again.

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Change in Tariff Terms (Notification)

Notification of Tariff Terms Change: What's Changing, Effective Date, and How to Opt Out.

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Policy and Offer Update (Notification)

Notification of Policy and Offer Update: what was rewritten, when it takes effect.

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Product Back in Stock (Universal)

Restock Notification: What's Back, How Much is Left, and How Long We Hold for the Subscriber.

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About the template library

The library contains 164 ready-made email templates: welcome, promotional, transactional, abandoned cart, win-back and digest emails. Each template is mobile-friendly, supports dark mode and exports to clean HTML for any email service. The templates are free and ready to edit right after sign-up.

How to work with the templates

  • Pick a template by email type or by industry
  • Open it in the editor and replace the text and images with your own
  • Upload your brand book — colors and fonts are applied automatically
  • Export the HTML or send a test email to yourself

Frequently asked questions

Are the templates really free?

Yes, every template in the library is available on the free plan. Limits apply to the number of emails and AI features, not to the templates themselves.

Which email services will the emails work with?

Any service that accepts HTML: Unisender, Mailchimp, Brevo, SendPulse and others. Popular services have profiles with automatic variable substitution.

Can I change the colors and fonts to match my brand?

Yes. Upload a PDF brand book or fill in a short survey and the style is applied to every block of the email automatically.

Do the emails render correctly in Outlook?

Yes. Buttons are built with the bulletproof method using VML, background images are duplicated, and the layout is table-based. This is the standard set of techniques for Outlook compatibility.

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