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Suitable for welcome, promo, transactional and triggered emails — brand book adaptation in a couple of minutes

Welcome, {{first_name}}
Your Style Starts Here. Enjoy 15% Off Your First Order.
View CollectionДоставка 1–3…
Обмен 30 дне…
Подарок
Your Promo Code — WELCOME15
Valid for 7 days on first order over 3,000 ₽. Just enter it in the cart.

Look of the Week
6,900 ₽

Basic Wardrobe
3,400 ₽
First Purchase — The Most Styl…
To the Catalog …"Ordered for the first time — quality exceeded expectations, …"
Анна, Санкт-Петербур…
You received this email because you subscribed to ATELIER's …
Отписаться
Welcome: Gift for New Subscriber (Fashion)
WelcomeWelcome email for a fashion brand: subscription gift, benefits, first looks, testimonial. Replace promo code, photos, links, and social media with your brand's.

The new drop is here 🔥
Limited collection. Will fly off the shelves in a few days.
View the dropWe've gathered what everyone will be wearing
Fresh silhouettes, bold colors, and that one pair you'll be the first to grab. H…

PHOTO: look 1
4 900 ₽

PHOTO: look 2
3 200 ₽

PHOTO: look 3
5 400 ₽
Sizes are disappearing fast — …
Claim yoursYou are subscribed to {{company_name}} news.
Отписаться
Promo: new collection drop (fashion, youth)
MarketingPromo email about the new collection for a young audience: vibrant hero, lookbook, products, urgency. Insert photos in marked slots, replace links.

New Season Collection
Calm elegance in every detail. Looks that stay with you.
View Collection
Thoughtful Wardrobe
Natural fabrics, refined silhouettes, and a palett…

PHOTO: look 1
12 900 ₽

PHOTO: look 2
8 400 ₽
Be the first to open the colle…
To the catalogYou received this email because you subscribed to {{company_…
Отписаться
Promo: New Collection (Fashion, Adult Audience)
MarketingPromo email about the new collection for an adult audience: subtle premium tone, hero, looks, benefits. Insert photos, replace links.
Nice to Meet You, {{first_name}}
Your Style Starts Here. Enjoy 15% Off Your First Order.
View CollectionДоставка 1–3…
Обмен 30 дне…
Подарок
Your Promo Code — WELCOME15
Valid for 7 Days on First Order from 3,000 ₽. Enter it in the Cart.
PHOTO: Look 1
6,900 ₽
PHOTO: Look 2
3,400 ₽
First Purchase — The Most Styl…
To Catalog with…"Ordered for the First Time — Quality Exceeded Expectations, …"
Анна, Санкт-Петербур…
You received this email because you subscribed to {{company_…
Отписаться
Welcome: Get to Know the Brand (Fashion, Adult Audience)
WelcomeWelcome Email from a Fashion Brand: Subscription Gift, Values, First Looks, Review. Insert photo, replace promo code and links.
{{first_name}}, your look is still waiting
You spotted something great but didn't complete the purchase. We've saved your c…

In Your Cart
6 900 ₽

Wear With This
3 200 ₽
Size is still available—comple…
Return to CartДоставка 1–3…
Лёгкий обмен
Безопасная о…
Questions about size or delivery? Just reply to this email—we'll help you choose.
Email about your unfinished order at {{company_name}}.
Отписаться от напоминаний
Abandoned Cart: Your Look is Waiting (Fashion)
cartReminder of an abandoned cart in a clothing store: gentle tone, item from the cart, addressing concerns. Insert product photo, replace links.

Long time no see 👀
We're back with new looks — and a gift just for you.
Claim your discount−20% with promo code COMEBACK
Just for you and only for 5 days. Don't miss updating your wardrobe for the new …

PHOTO: look 1
3 900 ₽

PHOTO: look 2
4 500 ₽

PHOTO: look 3
2 800 ₽
Promo code COMEBACK expires in…
Update your war…You are receiving this email as a subscriber of {{company_na…
Отписаться
Reactivation: Long time no see (fashion, youth)
reactivationRe-engage dormant clothing store subscribers: warm tone, personal discount, urgency. Insert photo, replace promo code and links.
Thank you for your order, {{first_name}}!
We have received your order <b>No. {{order_id}}</b> and are preparing it. Once i…
Заказ принят
Сборка
Доставка
Order Details
The contents, total, and delivery address are listed in your account. You can al…
Questions about your order? Reply to this email or contact support — we're here to help.
This is a service email regarding your order at {{company_na…
Order Confirmation (Fashion)
TransactionalTransactional email for clothing store: order confirmation, contents, delivery status, support. Replace order details and links. No photo needed.

Sale up to −40%
Only 3 Days. Best Prices of the Season on Popular Products.
View OffersБыстрая дост…
Гарантия кач…
Удобная опла…

PHOTO: Product 1
1 990 ₽

PHOTO: Product 2
890 ₽

PHOTO: Product 3
2 450 ₽
Prices Valid Until the End of …
Open CatalogYou are subscribed to {{company_name}} offers.
Отписаться
Promo: Sale (Online Store)
MarketingStore Promo Email: Promotion Banner, Benefits, Product Grid with Discounts, Urgency. Insert product photos, replace prices and links.
Welcome: New Customer Discount (Online Store)
WelcomeStore Welcome Email: Subscription Gift, Benefits, Categories, First Products. Insert photo, replace promo code and links.
Abandoned Cart: Your Item is Waiting (Online Store)
cartAbandoned Cart Reminder: Soft Tone, Cart Item, Benefits, Address Concerns. Insert product photo, replace links.
Digest: Weekly Selection (Online Store)
digestWeekly Store Selection: New Arrivals, Bestsellers, Useful Picks. Insert product photos and article cover, replace links.
Reactivation: Come back with a bonus (online store)
reactivationRe-engaging dormant customers: warm tone, personal bonus, what's new, urgency. Replace promo code and links. Photo optional.
Order Confirmation (Online Store)
TransactionalTransactional store email: order confirmation, status, details, support. Replace order data and links. Photo not required.
Welcome: Free Lesson (Courses and Info Products)
WelcomeWelcome Email for Online School: Gift — Free Lesson, What's Inside the Course, First Step. Replace links and course data. Photo optional.
Promo: course launch, large banner (courses)
MarketingCourse launch promo with large hero: offer, program with icons, who the author is, early price. Replace course data and links. Author's photo optional.
Digest: Weekly Highlights (Courses and Content)
digestEducational Digest: New Materials, Helpful Article, Tip of the Week. Replace links and texts. Article cover optional.
Reactivation: Return to Learning (Courses)
reactivationReturn to Abandoned Learning: Gentle Tone, Progress Reminder, Incentive to Continue. Replace Links. No Photo Required.
Unfinished Enrollment: Your Spot Awaits (Courses)
cartReminder of Unfinished Payment/Enrollment: Addressing Concerns, What's Included, Limited Spots. Replace course details and links.
Access to the course is open (courses and info products)
TransactionalTransactional email: payment confirmation and course access, how to start, support. Replace course details and links. Photo not required.
Welcome: bonus for your first visit (beauty and services)
WelcomeSalon/artist welcome letter: gift for the first visit, services, benefits, booking. Replace services, prices, and links. Photo optional.
Promo: seasonal offer, large banner (beauty)
MarketingSalon promo with large hero: seasonal care, service cards with prices, benefits, booking. Replace services, prices, and links. Photos optional.
Reactivation: We Missed You (Beauty and Services)
reactivationBringing back guests who haven't booked in a while: warm tone, personal discount, what's new, urgency. Replace promo code and links. Photo optional.
Appointment Confirmation (Beauty and Services)
TransactionalTransactional email: service appointment confirmation, visit details, reminder, support. Replace appointment data and links. No photo required.
Digest: Beauty Tips and New Arrivals (Beauty)
digestSalon Digest: New Services, Helpful Care Tip, Highlight of the Month. Replace links and texts. Article cover optional.
Incomplete booking: time slot still available (beauty)
cartReminder about your incomplete service booking: gentle tone, addressing doubts, limited availability. Replace service and links. Photo optional.
Welcome: First Steps in the Product (SaaS)
WelcomeOnboarding After Registration in SaaS/AI Product: Welcome, 3 Steps to First Success, Useful Links. Replace product name and links. No photo required.
Promo: Upgrade to Pro, large banner (SaaS)
MarketingUpgrade plan promo for SaaS: large hero, what Pro offers in icons, value comparison, offer. Replace plan name and links. No photo required.
Digest: Product Updates (SaaS)
digestMonthly product-update for SaaS/AI product: new features, guide, tip. Expert tone without pressure. Replace links and texts. Guide cover optional.
Reactivation: Return to the Product (SaaS)
reactivationRe-engage Inactive SaaS User: Reminder of Value, What's New, Incentive to Return. Replace links and texts. No photo required.
Payment Successful: Subscription Active (SaaS)
TransactionalTransactional Email for SaaS: Payment Confirmation and Subscription Activation, Plan Details, Management, Support. Replace subscription data. No photo required.
Trial period ending (SaaS)
cartReminder about SaaS trial ending: what will be lost without an upgrade, product value, offer to continue. Replace plan and links. No photo required.
Welcome: Loyalty Card (Retail)
WelcomeWelcome email for retail chain: loyalty card, member privileges, invitation to the store. Replace program conditions and links. Photo optional.
Promo: in-store sale, large banner (retail)
MarketingRetail network promo with large hero: department sales, benefits, promotion duration. Available offline and online. Replace categories and links. Photos optional.
Reactivation: bonuses are expiring (retail)
reactivationBring back loyalty members who haven't shopped in a while: warm tone, bonus reminder, urgency. Replace terms and links. Photo not required.
Digest: New Arrivals and Events (Retail)
digestRetail Network Digest: New Arrivals, In-Store Events, Useful Selection. Replace categories and links. Photos optional.
Abandoned Cart: Pick up online or in-store (retail)
cartReminder of an abandoned cart for a retail chain with omnichannel: item from the cart, pick up online or in-store, benefits. Insert product photo.
Order Ready for Pickup (Retail, Self-Collection)
TransactionalRetail Transactional Email: Order assembled and ready for pickup, where and when to collect, what to bring with you. Replace order and store details. Photo not required.
Welcome: discount on your first order (food delivery)
WelcomeWelcome email for delivery service/restaurant: bonus on first order, menu hits, benefits. Insert dish photos, replace promo code and links.
Promo: new menu, large banner (HoReCa)
MarketingPromo for the new restaurant/delivery menu with a large hero: new items, mouth-watering dishes, benefits, order. Insert dish photos, replace links.
Abandoned Cart: Your Order is Waiting (Food Delivery)
cartAbandoned Cart Reminder: Dish from Your Cart, Benefits, Urgency (Feeling Hungry?). Insert dish photo, replace links.
Order accepted: preparing and delivering (food delivery)
TransactionalTransactional delivery email: order accepted, stages (preparing — delivering — at your place), details, support. Replace order data. Photo not required.
Reactivation: haven't ordered in a while (food delivery)
reactivationBringing back guests who haven't ordered in a while: warm tone, delicious reason, personal discount, urgency. Replace promo code and links. Photo optional.
Digest: New Menu Items and Delicious Reads (HoReCa)
digestRestaurant/Delivery Digest: New Menu Items, Useful/Delicious Reads (Recipe, Selection), Weekly Highlight. Insert dish photos and article cover, replace links.
Welcome: Introduction to the Agency (Real Estate)
WelcomeWelcome Email from Real Estate Agency: How We Help, Benefits of Our Newsletter, Invitation to Property Selection. Replace contacts and links. Photo optional.
Promo: new listings, large banner (real estate)
MarketingPromo for a new selection of listings with a large hero: property cards (area/price), benefits, request for a viewing. Insert property photos, replace data.
Digest: Market and Tips (Real Estate)
digestReal Estate Agency Digest: Market Analysis, Useful Material for Buyers, Expert Answer. Replace links and texts. Article cover as desired.
Unfinished request: property awaiting viewing
cartReminder of unfinished property viewing request: property from request, addressing concerns, easy step to viewing. Insert property photo, replace data.
Reactivation: Let's Continue Your Home Search (Real Estate)
reactivationClient Return Who Paused Search: Warm Business Tone, What's New on the Market, Offer to Resume. Replace Links. No Photo Required.
Showing confirmed: meeting details (real estate)
TransactionalTransactional email: confirmation of property showing appointment, meeting details, expert contact, what to bring. Replace showing data. Photo not required.
Promo: Event Announcement, Large Banner (Events)
MarketingEvent announcement with a large hero: date and location, what's happening (speakers/program), benefits, registration. Replace event details and links. Photo optional.
Registration confirmed: what's next (events)
WelcomePost-registration email: confirmation, date and location, how to prepare, add to calendar. Replace event details and links. No photo required.
Your event ticket
TransactionalTransactional email: ticket/access to the event, what to show at the entrance, date and location, support. Replace ticket and event details. Photo not required.
Registration Incomplete: Spot Still Available (Events)
cartReminder of Incomplete Event Registration: What You'll Miss, Value of Participation, Urgency (Limited Spots). Replace event details and links.
Starting soon: event reminder
reactivationReminder for registered attendees on the eve of the event: warm-up, details, final preparation, link to stream/entry. Replace event data. No photo required.
Thank you for joining us: event highlights and materials
digestPost-event email: thank participants, key highlights, materials/recording, announce the next one. Replace links and texts. Photos optional.
Subscription Confirmation (double opt-in)
TransactionalSubscription confirmation email: one clear confirmation button, why it's needed, what's next. Replace the confirmation link. No photo required.
Password Reset (Security)
TransactionalPassword reset service email: reset button, link expiration, what to do if it wasn't you. Replace the reset link. No photo required.
Referral Program: Invite a Friend (Universal)
MarketingReferral Program Promo: Bonus for a Friend, How It Works in 3 Steps, Benefits for Both. Replace bonus amount and links. No photo required.
Request for Feedback (Universal)
TransactionalFeedback Request Email After Purchase or Service: Gratitude, Simple Rating, Short Form. Replace review links. No photo required.
Payment received: check (universal)
TransactionalService receipt letter: payment confirmation, amount/number, where documents, support. Replace payment details. Photo not required.
You were browsing something: come back (universal)
cartAbandoned browsing email: reminder of what you viewed, gentle nudge to return, assistance with choice. Replace links. Photo optional.
Team Invitation (SaaS, Universal)
TransactionalService email: invitation to join a team/workspace, who invited, what access it provides, accept button. Replace invitation details. Photo not required.
Email Change Confirmation (Security)
TransactionalService Email: confirmation of email address change, confirmation button, what to do if it wasn't you. Replace the link. No photo required.
Your subscription is ending soon (renewal)
TransactionalService email: reminder of subscription/plan expiration, what will happen, renew button. Replace date and terms. No photo required.
Payment card is about to expire (billing)
TransactionalService email: card expiration for auto-payment is approaching, update payment details button, what happens otherwise. Replace links. No photo required.
Your account is inactive (universal)
reactivationService reactivation email: account hasn't been used for a while, what can be done, gentle return or info about data deletion. Replace links. No photo required.
Request accepted for processing (support/requests)
TransactionalService letter: confirmation that the request has been received, number, response time, what's next. Replace the number and deadlines. Photo not required.
Login from a new device (security)
TransactionalNotification of account login from a new device: login details, what to do if it wasn't you, button to secure the account. Replace the data. No photo required.
Verification Code (Universal)
TransactionalService email with verification code: large code, expiration time, warning not to share. Replace the code. No photo required.
Thank you for your purchase: what's next (universal)
WelcomePost-purchase onboarding: gratitude, how to start using in 3 steps, support. Replace steps and links with your product specifics. Photo optional.
Change in Tariff Terms (Notification)
TransactionalService letter about changes in tariff terms: what's changing and when, what to do, more details button. Replace the essence of changes and date. Photo not required.
Policy and Offer Update (Notice)
TransactionalService email about privacy policy/offer update: what has been updated, where to read, what it means for the user. Replace links. No photo required.
Product Back in Stock (Universal)
TransactionalTrigger Email: Waitlisted Product Now Available, Buy Button, Urgency (Act Fast). Insert product photo, replace data. Opt-in mailing.