Email template catalog

Pick a template, sign up and adapt the email to your brand book

Suitable for welcome, promo, transactional and triggered emails — brand book adaptation in a couple of minutes

ATELIER
New Arriva…CatalogSale

Welcome, {{first_name}}

Your Style Starts Here. Enjoy 15% Off Your First Order.

View Collection

Доставка 1–3…

Обмен 30 дне…

Подарок

Your Promo Code — WELCOME15

Valid for 7 days on first order over 3,000 ₽. Just enter it in the cart.

Look of the Week

6,900 ₽

Basic Wardrobe

3,400 ₽

First Purchase — The Most Styl…

To the Catalog …

"Ordered for the first time — quality exceeded expectations, …"

Анна, Санкт-Петербур…

You received this email because you subscribed to ATELIER's …

Отписаться

Welcome: Gift for New Subscriber (Fashion)

Welcome

Welcome email for a fashion brand: subscription gift, benefits, first looks, testimonial. Replace promo code, photos, links, and social media with your brand's.

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{{company_name}}
New Arriva…DropSale

The new drop is here 🔥

Limited collection. Will fly off the shelves in a few days.

View the drop

We've gathered what everyone will be wearing

Fresh silhouettes, bold colors, and that one pair you'll be the first to grab. H…

PHOTO: look 1

4 900 ₽

PHOTO: look 2

3 200 ₽

PHOTO: look 3

5 400 ₽

Sizes are disappearing fast — …

Claim yours

You are subscribed to {{company_name}} news.

Отписаться

Promo: new collection drop (fashion, youth)

Marketing

Promo email about the new collection for a young audience: vibrant hero, lookbook, products, urgency. Insert photos in marked slots, replace links.

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{{company_name}}
CollectionLooksContacts

New Season Collection

Calm elegance in every detail. Looks that stay with you.

View Collection

Thoughtful Wardrobe

Natural fabrics, refined silhouettes, and a palett…

PHOTO: look 1

12 900 ₽

PHOTO: look 2

8 400 ₽

Be the first to open the colle…

To the catalog

You received this email because you subscribed to {{company_…

Отписаться

Promo: New Collection (Fashion, Adult Audience)

Marketing

Promo email about the new collection for an adult audience: subtle premium tone, hero, looks, benefits. Insert photos, replace links.

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{{company_name}}
New Arriva…CatalogAbout the …

Nice to Meet You, {{first_name}}

Your Style Starts Here. Enjoy 15% Off Your First Order.

View Collection

Доставка 1–3…

Обмен 30 дне…

Подарок

Your Promo Code — WELCOME15

Valid for 7 Days on First Order from 3,000 ₽. Enter it in the Cart.

PHOTO: Look 1

6,900 ₽

PHOTO: Look 2

3,400 ₽

First Purchase — The Most Styl…

To Catalog with…

"Ordered for the First Time — Quality Exceeded Expectations, …"

Анна, Санкт-Петербур…

You received this email because you subscribed to {{company_…

Отписаться

Welcome: Get to Know the Brand (Fashion, Adult Audience)

Welcome

Welcome Email from a Fashion Brand: Subscription Gift, Values, First Looks, Review. Insert photo, replace promo code and links.

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{{company_name}}

{{first_name}}, your look is still waiting

You spotted something great but didn't complete the purchase. We've saved your c…

In Your Cart

6 900 ₽

Wear With This

3 200 ₽

Size is still available—comple…

Return to Cart

Доставка 1–3…

Лёгкий обмен

Безопасная о…

Questions about size or delivery? Just reply to this email—we'll help you choose.

Email about your unfinished order at {{company_name}}.

Отписаться от напоминаний

Abandoned Cart: Your Look is Waiting (Fashion)

cart

Reminder of an abandoned cart in a clothing store: gentle tone, item from the cart, addressing concerns. Insert product photo, replace links.

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{{company_name}}

Long time no see 👀

We're back with new looks — and a gift just for you.

Claim your discount

−20% with promo code COMEBACK

Just for you and only for 5 days. Don't miss updating your wardrobe for the new …

PHOTO: look 1

3 900 ₽

PHOTO: look 2

4 500 ₽

PHOTO: look 3

2 800 ₽

Promo code COMEBACK expires in…

Update your war…

You are receiving this email as a subscriber of {{company_na…

Отписаться

Reactivation: Long time no see (fashion, youth)

reactivation

Re-engage dormant clothing store subscribers: warm tone, personal discount, urgency. Insert photo, replace promo code and links.

More
{{company_name}}

Thank you for your order, {{first_name}}!

We have received your order <b>No. {{order_id}}</b> and are preparing it. Once i…

Заказ принят

Сборка

Доставка

Order Details

The contents, total, and delivery address are listed in your account. You can al…

Track Order

Questions about your order? Reply to this email or contact support — we're here to help.

This is a service email regarding your order at {{company_na…

Order Confirmation (Fashion)

Transactional

Transactional email for clothing store: order confirmation, contents, delivery status, support. Replace order details and links. No photo needed.

More
{{company_name}}
CatalogOffersDelivery

Sale up to −40%

Only 3 Days. Best Prices of the Season on Popular Products.

View Offers

Быстрая дост…

Гарантия кач…

Удобная опла…

PHOTO: Product 1

1 990 ₽

PHOTO: Product 2

890 ₽

PHOTO: Product 3

2 450 ₽

Prices Valid Until the End of …

Open Catalog

You are subscribed to {{company_name}} offers.

Отписаться

Promo: Sale (Online Store)

Marketing

Store Promo Email: Promotion Banner, Benefits, Product Grid with Discounts, Urgency. Insert product photos, replace prices and links.

More

Welcome: New Customer Discount (Online Store)

Welcome

Store Welcome Email: Subscription Gift, Benefits, Categories, First Products. Insert photo, replace promo code and links.

More

Abandoned Cart: Your Item is Waiting (Online Store)

cart

Abandoned Cart Reminder: Soft Tone, Cart Item, Benefits, Address Concerns. Insert product photo, replace links.

More

Digest: Weekly Selection (Online Store)

digest

Weekly Store Selection: New Arrivals, Bestsellers, Useful Picks. Insert product photos and article cover, replace links.

More

Reactivation: Come back with a bonus (online store)

reactivation

Re-engaging dormant customers: warm tone, personal bonus, what's new, urgency. Replace promo code and links. Photo optional.

More

Order Confirmation (Online Store)

Transactional

Transactional store email: order confirmation, status, details, support. Replace order data and links. Photo not required.

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Welcome: Free Lesson (Courses and Info Products)

Welcome

Welcome Email for Online School: Gift — Free Lesson, What's Inside the Course, First Step. Replace links and course data. Photo optional.

More

Promo: course launch, large banner (courses)

Marketing

Course launch promo with large hero: offer, program with icons, who the author is, early price. Replace course data and links. Author's photo optional.

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Digest: Weekly Highlights (Courses and Content)

digest

Educational Digest: New Materials, Helpful Article, Tip of the Week. Replace links and texts. Article cover optional.

More

Reactivation: Return to Learning (Courses)

reactivation

Return to Abandoned Learning: Gentle Tone, Progress Reminder, Incentive to Continue. Replace Links. No Photo Required.

More

Unfinished Enrollment: Your Spot Awaits (Courses)

cart

Reminder of Unfinished Payment/Enrollment: Addressing Concerns, What's Included, Limited Spots. Replace course details and links.

More

Access to the course is open (courses and info products)

Transactional

Transactional email: payment confirmation and course access, how to start, support. Replace course details and links. Photo not required.

More

Welcome: bonus for your first visit (beauty and services)

Welcome

Salon/artist welcome letter: gift for the first visit, services, benefits, booking. Replace services, prices, and links. Photo optional.

More

Promo: seasonal offer, large banner (beauty)

Marketing

Salon promo with large hero: seasonal care, service cards with prices, benefits, booking. Replace services, prices, and links. Photos optional.

More

Reactivation: We Missed You (Beauty and Services)

reactivation

Bringing back guests who haven't booked in a while: warm tone, personal discount, what's new, urgency. Replace promo code and links. Photo optional.

More

Appointment Confirmation (Beauty and Services)

Transactional

Transactional email: service appointment confirmation, visit details, reminder, support. Replace appointment data and links. No photo required.

More

Digest: Beauty Tips and New Arrivals (Beauty)

digest

Salon Digest: New Services, Helpful Care Tip, Highlight of the Month. Replace links and texts. Article cover optional.

More

Incomplete booking: time slot still available (beauty)

cart

Reminder about your incomplete service booking: gentle tone, addressing doubts, limited availability. Replace service and links. Photo optional.

More

Welcome: First Steps in the Product (SaaS)

Welcome

Onboarding After Registration in SaaS/AI Product: Welcome, 3 Steps to First Success, Useful Links. Replace product name and links. No photo required.

More

Promo: Upgrade to Pro, large banner (SaaS)

Marketing

Upgrade plan promo for SaaS: large hero, what Pro offers in icons, value comparison, offer. Replace plan name and links. No photo required.

More

Digest: Product Updates (SaaS)

digest

Monthly product-update for SaaS/AI product: new features, guide, tip. Expert tone without pressure. Replace links and texts. Guide cover optional.

More

Reactivation: Return to the Product (SaaS)

reactivation

Re-engage Inactive SaaS User: Reminder of Value, What's New, Incentive to Return. Replace links and texts. No photo required.

More

Payment Successful: Subscription Active (SaaS)

Transactional

Transactional Email for SaaS: Payment Confirmation and Subscription Activation, Plan Details, Management, Support. Replace subscription data. No photo required.

More

Trial period ending (SaaS)

cart

Reminder about SaaS trial ending: what will be lost without an upgrade, product value, offer to continue. Replace plan and links. No photo required.

More

Welcome: Loyalty Card (Retail)

Welcome

Welcome email for retail chain: loyalty card, member privileges, invitation to the store. Replace program conditions and links. Photo optional.

More

Promo: in-store sale, large banner (retail)

Marketing

Retail network promo with large hero: department sales, benefits, promotion duration. Available offline and online. Replace categories and links. Photos optional.

More

Reactivation: bonuses are expiring (retail)

reactivation

Bring back loyalty members who haven't shopped in a while: warm tone, bonus reminder, urgency. Replace terms and links. Photo not required.

More

Digest: New Arrivals and Events (Retail)

digest

Retail Network Digest: New Arrivals, In-Store Events, Useful Selection. Replace categories and links. Photos optional.

More

Abandoned Cart: Pick up online or in-store (retail)

cart

Reminder of an abandoned cart for a retail chain with omnichannel: item from the cart, pick up online or in-store, benefits. Insert product photo.

More

Order Ready for Pickup (Retail, Self-Collection)

Transactional

Retail Transactional Email: Order assembled and ready for pickup, where and when to collect, what to bring with you. Replace order and store details. Photo not required.

More

Welcome: discount on your first order (food delivery)

Welcome

Welcome email for delivery service/restaurant: bonus on first order, menu hits, benefits. Insert dish photos, replace promo code and links.

More

Promo: new menu, large banner (HoReCa)

Marketing

Promo for the new restaurant/delivery menu with a large hero: new items, mouth-watering dishes, benefits, order. Insert dish photos, replace links.

More

Abandoned Cart: Your Order is Waiting (Food Delivery)

cart

Abandoned Cart Reminder: Dish from Your Cart, Benefits, Urgency (Feeling Hungry?). Insert dish photo, replace links.

More

Order accepted: preparing and delivering (food delivery)

Transactional

Transactional delivery email: order accepted, stages (preparing — delivering — at your place), details, support. Replace order data. Photo not required.

More

Reactivation: haven't ordered in a while (food delivery)

reactivation

Bringing back guests who haven't ordered in a while: warm tone, delicious reason, personal discount, urgency. Replace promo code and links. Photo optional.

More

Digest: New Menu Items and Delicious Reads (HoReCa)

digest

Restaurant/Delivery Digest: New Menu Items, Useful/Delicious Reads (Recipe, Selection), Weekly Highlight. Insert dish photos and article cover, replace links.

More

Welcome: Introduction to the Agency (Real Estate)

Welcome

Welcome Email from Real Estate Agency: How We Help, Benefits of Our Newsletter, Invitation to Property Selection. Replace contacts and links. Photo optional.

More

Promo: new listings, large banner (real estate)

Marketing

Promo for a new selection of listings with a large hero: property cards (area/price), benefits, request for a viewing. Insert property photos, replace data.

More

Digest: Market and Tips (Real Estate)

digest

Real Estate Agency Digest: Market Analysis, Useful Material for Buyers, Expert Answer. Replace links and texts. Article cover as desired.

More

Unfinished request: property awaiting viewing

cart

Reminder of unfinished property viewing request: property from request, addressing concerns, easy step to viewing. Insert property photo, replace data.

More

Reactivation: Let's Continue Your Home Search (Real Estate)

reactivation

Client Return Who Paused Search: Warm Business Tone, What's New on the Market, Offer to Resume. Replace Links. No Photo Required.

More

Showing confirmed: meeting details (real estate)

Transactional

Transactional email: confirmation of property showing appointment, meeting details, expert contact, what to bring. Replace showing data. Photo not required.

More

Promo: Event Announcement, Large Banner (Events)

Marketing

Event announcement with a large hero: date and location, what's happening (speakers/program), benefits, registration. Replace event details and links. Photo optional.

More

Registration confirmed: what's next (events)

Welcome

Post-registration email: confirmation, date and location, how to prepare, add to calendar. Replace event details and links. No photo required.

More

Your event ticket

Transactional

Transactional email: ticket/access to the event, what to show at the entrance, date and location, support. Replace ticket and event details. Photo not required.

More

Registration Incomplete: Spot Still Available (Events)

cart

Reminder of Incomplete Event Registration: What You'll Miss, Value of Participation, Urgency (Limited Spots). Replace event details and links.

More

Starting soon: event reminder

reactivation

Reminder for registered attendees on the eve of the event: warm-up, details, final preparation, link to stream/entry. Replace event data. No photo required.

More

Thank you for joining us: event highlights and materials

digest

Post-event email: thank participants, key highlights, materials/recording, announce the next one. Replace links and texts. Photos optional.

More

Subscription Confirmation (double opt-in)

Transactional

Subscription confirmation email: one clear confirmation button, why it's needed, what's next. Replace the confirmation link. No photo required.

More

Password Reset (Security)

Transactional

Password reset service email: reset button, link expiration, what to do if it wasn't you. Replace the reset link. No photo required.

More

Referral Program: Invite a Friend (Universal)

Marketing

Referral Program Promo: Bonus for a Friend, How It Works in 3 Steps, Benefits for Both. Replace bonus amount and links. No photo required.

More

Request for Feedback (Universal)

Transactional

Feedback Request Email After Purchase or Service: Gratitude, Simple Rating, Short Form. Replace review links. No photo required.

More

Payment received: check (universal)

Transactional

Service receipt letter: payment confirmation, amount/number, where documents, support. Replace payment details. Photo not required.

More

You were browsing something: come back (universal)

cart

Abandoned browsing email: reminder of what you viewed, gentle nudge to return, assistance with choice. Replace links. Photo optional.

More

Team Invitation (SaaS, Universal)

Transactional

Service email: invitation to join a team/workspace, who invited, what access it provides, accept button. Replace invitation details. Photo not required.

More

Email Change Confirmation (Security)

Transactional

Service Email: confirmation of email address change, confirmation button, what to do if it wasn't you. Replace the link. No photo required.

More

Your subscription is ending soon (renewal)

Transactional

Service email: reminder of subscription/plan expiration, what will happen, renew button. Replace date and terms. No photo required.

More

Payment card is about to expire (billing)

Transactional

Service email: card expiration for auto-payment is approaching, update payment details button, what happens otherwise. Replace links. No photo required.

More

Your account is inactive (universal)

reactivation

Service reactivation email: account hasn't been used for a while, what can be done, gentle return or info about data deletion. Replace links. No photo required.

More

Request accepted for processing (support/requests)

Transactional

Service letter: confirmation that the request has been received, number, response time, what's next. Replace the number and deadlines. Photo not required.

More

Login from a new device (security)

Transactional

Notification of account login from a new device: login details, what to do if it wasn't you, button to secure the account. Replace the data. No photo required.

More

Verification Code (Universal)

Transactional

Service email with verification code: large code, expiration time, warning not to share. Replace the code. No photo required.

More

Thank you for your purchase: what's next (universal)

Welcome

Post-purchase onboarding: gratitude, how to start using in 3 steps, support. Replace steps and links with your product specifics. Photo optional.

More

Change in Tariff Terms (Notification)

Transactional

Service letter about changes in tariff terms: what's changing and when, what to do, more details button. Replace the essence of changes and date. Photo not required.

More

Policy and Offer Update (Notice)

Transactional

Service email about privacy policy/offer update: what has been updated, where to read, what it means for the user. Replace links. No photo required.

More

Product Back in Stock (Universal)

Transactional

Trigger Email: Waitlisted Product Now Available, Buy Button, Urgency (Act Fast). Insert product photo, replace data. Opt-in mailing.

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