Mailvex

Reactivation: Return to the Product (SaaS)

This email template is designed to re-engage inactive users by reminding them of the value your SaaS product offers. It highlights new features and provides incentives to encourage users to return, fostering renewed interest and engagement.

When to use it

Send this email to users who have not interacted with your product for a specified period. It's suitable for the reactivation stage, targeting those who may have forgotten the benefits of your service.

What's inside

  • Header with logo
  • hero_full
  • heading_text
  • icons_row
  • Call-to-action banner
  • Text block
  • Footer with social links

What to customise

  • Update the logo with your brand's logo
  • Revise the hero text to reflect new features
  • Adjust the heading to emphasize the value proposition
  • Edit the icons to represent your latest updates
  • Change the call-to-action text to reflect current offers

Tips

  • Personalize the email content to increase engagement.
  • Use clear and compelling language to highlight new features.
  • Include a time-sensitive incentive to encourage quick action.
  • Test different subject lines to see what resonates best.

Frequently asked questions

How often should I send reactivation emails?

Consider sending reactivation emails every 3-6 months to inactive users.

What type of incentives work best?

Discounts, free trials, or exclusive content can effectively motivate users.

Should I segment my audience for these emails?

Yes, segmenting allows for more targeted messaging and improved relevance.

Similar templates

Reactivation: Long time no see (fashion, youth)

Reactivation: Come back with a bonus (online store)

Reactivation: Return to Learning (Courses)

Reactivation: We Missed You (Beauty and Services)

Reactivation: bonuses are expiring (retail)

Reactivation: haven't ordered in a while (food delivery)