Mailvex

Reactivation: Come back with a bonus (online store)

This email template is designed to re-engage dormant customers by offering a personal bonus. It highlights new offerings and creates a sense of urgency to encourage return visits.

When to use it

Send this email to customers who haven't made a purchase in a while. It's effective at the reactivation stage to remind them of your store's value.

What's inside

  • Header with logo
  • hero_full
  • heading_text
  • icons_row
  • Call-to-action banner
  • Footer with social links

What to customise

  • Replace the promo code with your own
  • Update the bonus amount to suit your strategy
  • Add new product links that are relevant
  • Personalize the greeting with the customer's name
  • Choose an appropriate image or leave it out

Tips

  • Use a warm and friendly tone to reconnect with customers.
  • Highlight exclusive offers to make customers feel valued.
  • Create urgency by setting an expiration date for the bonus.
  • Keep the email design clean and easy to navigate.

Frequently asked questions

How often should I send reactivation emails?

Consider sending them every few months to avoid overwhelming customers.

What type of bonus works best?

A monetary discount or free shipping often resonates well with customers.

Should I include images in my email?

Images can enhance engagement, but ensure they align with your brand's message.

Similar templates

Reactivation: Long time no see (fashion, youth)

Reactivation: Return to Learning (Courses)

Reactivation: We Missed You (Beauty and Services)

Reactivation: Return to the Product (SaaS)

Reactivation: bonuses are expiring (retail)

Reactivation: haven't ordered in a while (food delivery)