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Artigos práticos sobre email marketing e design de e-mails
Email marketing for startups without hiring a specialist
Launch professional emails without hiring a designer or email specialist: AI builds a brandbook from a survey in a minute, suggests copy and images, and checks protect you from spam. All in one tool.
Mailvex Team · 5 min de leitura
A tool for email designers and agencies
Run multiple brands and clients in one place: shared brandbooks and blocks for the team, client roles, block-level comments for review, and public preview links — turning the approval cycle from days into hours.
Mailvex Team · 5 min de leitura
How to boost your email open rate: 7 data-backed tactics
The average open rate in 2025 is around 43%, but the metric is distorted by Apple privacy. Here's what really drives opens: subject length, preheader, emoji, segmentation — with percentages from research.
Mailvex Team · 7 min de leitura
An AI email builder for marketers
Build branded emails without a designer or coding: your brandbook is applied automatically, AI helps with copy and images, and the finished email exports to any email service provider.
Mailvex Team · 5 min de leitura
Email campaign metrics: what to measure in 2025
Since Apple's privacy changes, open rate is inflated by 15-35% and no longer reliable. Here are the email metrics worth tracking: CTR, CTOR, conversion, revenue per email, deliverability — with formulas and healthy ranges.
Mailvex Team · 9 min de leitura
How to structure an eCommerce promo email that sells
Automated emails drive 41% of email revenue from just 5% of sends. Here's how to build a promo email for online stores: structure, CTA above the fold, abandoned cart ($3.65 per recipient) and the welcome series.
Mailvex Team · 8 min de leitura